Hammer Down

Casio introduces a stunning new addition to its highest range, at a jaw-dropping price

- Sean Mossadeg

THE WORLD OF QUARTZ WATCHES has come a long way since the mechanism was first introduced to the mainstream in the 1970s. Of the many brands to have benefited from the invention, none has taken it as far as Japanese electronics giant Casio.

With the production of the G-Shock, Casio skyrocketed in popularity across the world within a short number of years. Since then, its popular sporty range has established itself as not just a hardy watch that many own, but also an icon of pop culture.

Who would ever have imagined then that 34 years after its debut, a G-Shock of the highest tier can command a price that is multiple times over the original models that took the world by storm?