Montblanc's First-Ever Diving Watch
August Man SG|Issue 176
After exploring the heights of the world, Montblanc CEO Nicholas Baretzki is plumbing its depths. August-Man catches up with the adventurous chief during the launch of the brand’s first-ever diving watch
Jonathan Ho
Montblanc's First-Ever Diving Watch

IT HAS BEEN 116 YEARS since Montblanc was founded by two friends and explorers in Berlin. Beginning with the offer of high-quality writing instruments, Montblanc is today an empire of lifestyle products that include leather goods and high-end timepieces, Indeed, Montblanc has been going from strength to strength. In 2019, CEO Nicolas Baretzki guided the heritage maison through a collaboration with streetwear brand BAPE, surprising seasoned collectors and consumers with a contemporary collection that also bore old-school luxury appeal. Today, Baretzki surprises the world again with the brand’s first diving watch – the Iced Sea and a “ZeroOxygen” Chronograph to the brand’s popular Geospheres collection.

The 1858 Geospheres and Minerva chronographs have been quite successful, but they’re still niche or connoisseur level timepieces. What do you consider to be Montblanc’s bread and butter timepieces currently, and do you expect the new IcedSea to become the Montblanc model that everyone gets first?

We apply the same strategy for the writing instruments segment to our watch segment. We have the Meisterstück as the bread and butter writing instrument, and I believe we will have a bread and butter in something like the Iced-Sea. It may be too early to say, but it can be as strong as the full calendar in Star Legacy or the Night and Day in the Bohème collections.

Diese Geschichte stammt aus der Issue 176-Ausgabe von August Man SG.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der Issue 176-Ausgabe von August Man SG.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS AUGUST MAN SGAlle anzeigen
Santos De Cartier: A New Era
August Man SG

Santos De Cartier: A New Era

Originally A Way Of Intertwining The Cartier Brand With The Daring Spirit Of Aviation, It Now Stands As An Icon Of Luxury And Elegance.

time-read
5 Minuten  |
Issue 207 (November 2024)
The Future Will Be Pixelated, Probably
August Man SG

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 Minuten  |
Issue 207 (November 2024)
GROWING PAINS
August Man SG

GROWING PAINS

AT MILAN FASHION WEEK, ONITSUKA TIGER UNVEILED ITS SPRING/SUMMER 2025 COLLECTION, WHICH TOUCHES ON A SUBJECT EACH OF US IS MORE THAN FAMILIAR WITH.

time-read
1 min  |
Issue 207 (November 2024)
A Watch For The Global Citizen
August Man SG

A Watch For The Global Citizen

Before you make your travel plans for 2025, get the perfect watch for the modern nomad.

time-read
2 Minuten  |
Issue 207 (November 2024)
MAKING INVESTING MORE DELICIOUS
August Man SG

MAKING INVESTING MORE DELICIOUS

FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.

time-read
1 min  |
Issue 207 (November 2024)
WHO LET THE DOGS OUT?
August Man SG

WHO LET THE DOGS OUT?

ONE-THIRD OF HOUSEHOLDS around the world have a pet dog.

time-read
1 min  |
Issue 207 (November 2024)
How Does A Hotel Brand Become The Best In The World?
August Man SG

How Does A Hotel Brand Become The Best In The World?

Cristiano Rinaldi, president of Capella Hotel Group, shares its recipe for success.

time-read
3 Minuten  |
Issue 207 (November 2024)
PARADISE FOUD
August Man SG

PARADISE FOUD

It's time to give tuning out its due. We all need a break from the group chat(s).

time-read
2 Minuten  |
Issue 207 (November 2024)
Sunday Island Mornings
August Man SG

Sunday Island Mornings

An island cluster so beautiful that Harry Winston made a watch in its honour.

time-read
1 min  |
Issue 207 (November 2024)
A Clear Vision Of The Future
August Man SG

A Clear Vision Of The Future

With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.

time-read
2 Minuten  |
Issue 207 (November 2024)