WATCHMAKING IS A UNIQUE INDUSTRY. In most other businesses, consumers buy a product based on its functionality. Whereas for timepieces, that functionality is secondary to its form and aesthetics. This dichotomy is readily apparent when you go through the many blogs and watch heated debates over vintage (read: sub 39 mm proportions) and whether a particular watch should have a date complication. There's even a truism that round watches sell better than square ones.
Hence, any CEO worth his salt answering to a board of directors, will have to justify his decisions in the context of those market demands. Eventually, the adage was: What watch lovers like, the general consumer will not; and what the general consumer likes, the watch enthusiast will not. Longines CEO Matthias Breschan is here to put it to the ultimate test, making the timepieces that watch lovers go crazy for. And it looks like with 2022 sales figures equalling 2019 numbers with tourists missing in many markets due to the pandemic, a watch lover's perspective is exactly what a 192-year-old brand like Longines needs.
When you redesign a historical reference like the Majetek, what kind of design considerations go into it that it's not a 1:1 copy but still spiritually faithful to the original edition?
Diese Geschichte stammt aus der Issue 189-Ausgabe von August Man SG.
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Diese Geschichte stammt aus der Issue 189-Ausgabe von August Man SG.
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A New Dawn In Solar Energy
Augustman Speaks To Mandala Club Chief Sustainability Officer Lilly Gilbert About The Movement That Could Change How Businesses In Keong Saik Are Powered The Mandala Solar Collective.
The Gold Begins Again
The Tubogas Technique Has Been Seen Across The Years Of Bvlgari's Creations. Now, It Starts A New Chapter In The Italian House With Its Much-anticipated Debut.
Drink Through Space And Time
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
To The Glories Of Natur
Braun Büffel's Autumn/winter 2024 Collection Is A Celebration Of Natural Harmony And A Refreshing Shift In The Brand's Approach To Creation.
The One That Started It All
Girard-Perregaux celebrates 49 years of the Laureato, the timepiece that helped to kick-start the popularity of steel sports timepieces.
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
