Need For Speed

Whenever the Carrera or Panamerican race is mentioned, two brands come to mind: TAG Heuer and Porsche. Oddly, they have never had a collaboration timepiece. Until today.

- Jonathan Ho

THE CARRERA HAS BEEN AN ICONIC NAME for generations. Given TAG Heuer’s strong motor sport legacy, newcomers to watch collecting often mistake it as a historical association to a certain automobile manufacturer with similar provenance in the realm of automotive racing: Porsche.

For their first creative product collaboration, two legendary racing brands have launched the TAG Heuer Carrera Porsche Chronograph, offering a glimpse at what is perhaps the most fortuitous (and long overdue) racing mash up that motor heads and watch lovers never knew we needed.

“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.” - TAG Heuer CEO Frédéric Arnault

Fuelled by a common history with innovation and motor racing, it is a historic milestone that the muse which drove Jack Heuer’s prodigious vision has finally culminated in a collaboration with the brand that was so dominant in the race which inspired him. In fact, Porsche road cars were named Carrera after this particular race (in the same vein as Porsche Targas named after the Targa Florio).