Valentino Is A Fourletter Word

The Italian brand fully embraces the street in its SS18 collection.

- Farhan Shah

VLTN. Perhaps it is a sign of the social media times, where ideas have to get across within a limited number of characters, that Valentino has dispensed with most of its letters in its new logo. Creative director Pierpaolo Piccioli insists, however, that VLTN is not a conformity but a new perspective of the masculine universe.

For Piccioli, who has championed the portmanteau “glamleisure” ever since he took full creative control of Valentino in 2016, VLTN represents his vision of male couture in the digital age. Sports, athleticism and hip-hop get the luxury treatment in its spring/summer 2018 collection, and we like the results.