Love, Socially

How former stylists-turned-fashion influencers Komal Pandey and Siddharth Batra have become social media's hottest power couple

- Karishma Kuenzang

In a world of new-age celebrities, Komal Pandey and Siddharth Batra, both 27, are the virtual equivalent of Deepika Padukone and Ranveer Singh. Individually, they are stars in their own right. Together, they're a power couple.

The fashion content creators together hold sway over close to 3 million followers across social media channels, and are all over the internet with their collaborations, and winning big brandendorsements because of that. They've been together for five years as business partners and two years as partners in love, the latter of which has only added to their online allure. The ride to the top has been almost dizzying in many ways, something that could be said about most successful entrepreneurs, whether in the real world or in the Cloud. But one crucial difference between the brick and mortar world, and the universe of the internet that Komal and Siddharth have to deal with, is a question that everybody asks: How real is real on the internet? Are the two of them really, genuinely in love? Or, are they together because it works for their business?

SHOW AND TELL

Styling themselves for the HT Brunch shoot, Komal and Siddharth take time to decide on each look. Chatting with us while putting their looks together, they finish each other's sentences. They jump into each other's arms for a quick cuddle. There's a kiss here and there for reassurance. If we thought their PDA was only for Instagram, we're now pretty much convinced that it's not.