Clevertap Aims to Empower Small Online Enterprises With Data Analytics
Anand Jain (L) and Suresh Kondamudi
RANK 2, 3-YEAR-OLD START-UPS, COOLEST START-UPS, CLEVERTAP
Unlike most of the new-age start-ups, the founders of mobile analytics company CleverTap are not 20-something fresh college passouts. Anand Jain, Suresh Kondamudi and Sunil Thomas are technology veterans with decades of experience.
When the trio decided to join hands to set up CleverTap in 2013, they were employed with the Reliance Industries-backed media conglomerate Network 18, where they were involved with the group’s various Internet platforms such as Moneycontrol.com, Firstpost.com and BookMyShow. com. Studying user behaviour across these platforms was an integral part of their jobs. “When we started understanding users across platforms, we realised there was a lot of scope to re-target the same set of users and convert them into potential customers,” says Kondamudi, Co-founder and CTO of CleverTap.
When Kondamudi talks about re-targeting consumers in the online world and converting them into potential customers, he is referring to data analytics. For instance, if a consumer regularly visits Amazon. com to buy premium products, the chances are that during his subsequent visits also the homepage of his app would open up to show the premium brands that are on offer. This kind of consumer targeting is possible thanks to the 4,000-odd engineers who at the back end have complete understanding of consumer usage patterns and serve them accordingly.
Diese Geschichte stammt aus der July 31, 2016-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July 31, 2016-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
"Inaction is worse than mistakes"
What was the problem you were grappling with?
TEEING OFF WITH TITANS
BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME
AI FOOT FORWARD
THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.
Decolonising the Walls
ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.
CHOOSING THE CHAMPIONS
The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.
'INDIA IS AT AN EXTREMELY SWEET SPOT'
The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more
FROM CRISIS TO TRIUMPH
Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing
AT A CROSSROADS
BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.
EXPANSIVE VISION
Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach
