A Passion For Provenance
EL Singapore|November 2017

We chat with SASHA CONLAN about sourcing clean food from sustainable suppliers – the fundamental principle behind her popular food import business, Sasha’s Fine Foods.

Amy Greenburg
A Passion For Provenance

When she moved from London to Singapore 10 years ago, Sasha found it extremely tricky to find clean and healthy essentials like chicken, fish and meat. Discovering that most supermarket offerings contained antibiotics and hormones, she decided to contact farmers in New Zealand and Australia, whom she’d met during her travels, to see about importing lamb meat for her family.

When friends started adding requests each month, Sasha saw a prime opportunity to bring together her passion for cooking and eating with the growing demand for “cleaner” food in Singapore. In 2011, she set up The Barbie Girls, which presented food-conscious shoppers with a real choice in how they bought their weekly supplies of chicken, fish and meat – a first in the Singapore market at the time.

“I could see there was an increasing awareness and concern about food quality, sourcing and sustainability, which led me to take the leap in setting up The Barbie Girls,” Sasha says. “That was six years ago and, thankfully, demand has never been stronger from both new and long-standing customers who value our ethos and approach.”

From day one, Sasha’s approach to business has been rooted in two core values: transparency and quality. “I really want my customers to know as much about our products and where they come from as I do. I focus heavily on telling the story about each and every producer – who they are, why I source from them, how they farm or fish, what the animals are fed – I have a whole ‘provenance’ section dedicated to this on our website. This reassures consumers, which is critical in building trust, and I think it also humanises the story of what we eat.”

Diese Geschichte stammt aus der November 2017-Ausgabe von EL Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 2017-Ausgabe von EL Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS EL SINGAPOREAlle anzeigen
Perfect Pearly Whites!
Expat Living Singapore

Perfect Pearly Whites!

Knowing you have white, sparkling teeth beneath your lips is a sure-fire way to make you smile with confidence. If you've noticed your teeth looking more yellow than \"hello\" lately, perhaps it's time for a visit to a dental clinic for a teeth-whitening session.

time-read
2 Minuten  |
November 2024
Save your Spine at Work!
Expat Living Singapore

Save your Spine at Work!

Sitting in an air-conditioned office has its benefits in steamy Singapore. But, long, sedentary days can play havoc on our necks and backs. Here, orthopaedic surgeon DR YILUN HUANG talks about spinal issues faced by office workers, and how to treat and prevent them.

time-read
4 Minuten  |
November 2024
Festive Fashion Show!
Expat Living Singapore

Festive Fashion Show!

As the year draws to a close, now's a good time to stock up on festive fashion. White Ginger has released a fab new line just in time for party season. Plus, it's hosting a fun multilabel fashion soiree so you can view the looks with tasty bites and a glass of vino in hand!

time-read
1 min  |
November 2024
Finding Eco-Luxury in Fiji
Expat Living Singapore

Finding Eco-Luxury in Fiji

Here's a destination that's often a little bit off the travel radar for people in our region - but definitely shouldn't be!

time-read
3 Minuten  |
November 2024
48 Hours in Patong
Expat Living Singapore

48 Hours in Patong

CHERRY LAI checks into the sparkling new M Social Hotel Phuket for a weekender full of food, fun and relaxation.

time-read
5 Minuten  |
November 2024
Ticket to Thailand
Expat Living Singapore

Ticket to Thailand

Are you physically here but mentally on a beach in Thailand? We've found destinations for two types of holiday-goers: one for someone looking for a place to chill, and another where you can also let loose!

time-read
2 Minuten  |
November 2024
Laying Out Memories Through Food
Expat Living Singapore

Laying Out Memories Through Food

YASMIN, JESSICA and PEARL are the local co-founders of The Plattering Co. They share their favourite parts of doing business with each other and a few of their hobbies outside work hours.

time-read
4 Minuten  |
November 2024
Curry, Spice & Everything Nice
Expat Living Singapore

Curry, Spice & Everything Nice

Craving a curry? Whether you're dreaming of a creamy korma or a biryani, the EL team went all in, indulging in everything from buttery parathas to tangy papdi chaat. We explored the best of Singapore's Indian dining scene, and trust us-these spots will spice up your life!

time-read
4 Minuten  |
November 2024
Is It Really Backed Up in the Cloud?
Expat Living Singapore

Is It Really Backed Up in the Cloud?

SARAH and BO PINEL of Tekkie Help break it to us that cloud storage is not a data backup. Here's why that's the case and how we can rectify the problem.

time-read
2 Minuten  |
November 2024
A Musical Community
Expat Living Singapore

A Musical Community

The new Pops Chorus and Orchestra at Marlborough College Malaysia (MCM) has students, parents, staff and even the Master involved. SIMON BURBURY tells us more - including where you can catch their performances.

time-read
2 Minuten  |
November 2024