Designs On Display

We find out from RHIANNON HILLS, managing director of Danish Design, about the company’s environmental focus, and her own furniture wish list.

How long have you lived in Singapore?

My family and I lived in Hong Kong for 15 years before we came to Singapore, where we’ve now lived for ten. We’ve always lived in Bukit Timah, nowadays near Bukit Timah Plaza; we love the area’s laid-back, green feel. 

How do you choose the brands for Danish Design?

Our team is extremely careful about looking for brands that meet our values. We believe that people’s environment influences their wellbeing, and that the furniture we surround ourselves with on a daily basis creates a large part of that environment.

We pride ourselves on our ecological focus; our furniture is high quality and it will last. Nothing is less ecological than a product with a short shelf life.

We aim to put the environment first, and only work with suppliers who follow environmentally and socially responsible policies with regard to the manufacture of their products. We believe our furniture helps improve the environment both aesthetically and from a resources perspective.

In hindsight, is there anything you would have done differently when you became managing director?

I would have expanded our showroom space earlier. It’s only been within the last two years that Danish Design has had its contiguous space to display its brands.