An Everyday Luxury
Esquire Singapore|May 2021
Aston Martin’s latest is, quite possibly, its best product of the modern era.
Daryl Lee
An Everyday Luxury

The Aston Martin DBX is a car that all right-thinking petrolheads should hate on principle. It’s an SUV, which already is a huge black mark against it, but more gallingly it’s an SUV from a manufacturer that, hitherto this point, has exclusively made two-door sports cars, with the occasional four-door sports saloon thrown into the mix. Of course, Aston Martin isn’t the first sports car manufacturer to do so. Porsche did it first in the early 2000s with the Cayenne, Maserati did so in 2016 with the Levante, Lamborghini did it a couple of years back with the Urus, and Ferrari will be following suit in the next couple of years with the Purosangue (literally ‘pureblood’ or, more accurately, ‘thoroughbred’).

So anyway, in case you haven’t heard, SUVs can be hugely profitable. The Cayenne and Urus are the single most popular models by some margin in the Porsche and Lamborghini line-ups respectively, so now you could more accurately call them SUV manufacturers with a sideline making sports cars. It’s a success story that Aston Martin no doubt hopes to replicate with the DBX, with the suits in Gaydon praying fervently it can double its annual sales volume as Porsche and Lamborghini did with their respective SUVs. The DBX will have to, since Aston Martin narrowly avoided bankruptcy last year, and it will somehow have to recoup the costs of building a shiny new factory in Wales.

Diese Geschichte stammt aus der May 2021-Ausgabe von Esquire Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der May 2021-Ausgabe von Esquire Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS ESQUIRE SINGAPOREAlle anzeigen
THE MILD HANGOVER
Esquire Singapore

THE MILD HANGOVER

Hangovers get a bad rap. We know. If you’ve gotten this far in the magazine, you’ve surely divined that we’re mildly hungover most of the time.

time-read
2 Minuten  |
November 2022
AN ELECTRIC FUTURE
Esquire Singapore

AN ELECTRIC FUTURE

Polestar, the minimalist electric Swedish car brand, turns the voltage up on its competition.

time-read
3 Minuten  |
November 2022
LET'S GET REAL (ESTATE): LUXURIOUS LONDON
Esquire Singapore

LET'S GET REAL (ESTATE): LUXURIOUS LONDON

Royalty, shopping, the best tea and scones the world has to offer, and a lifestyle worthy of what you're working for. Here's why London is ripe for your next investment

time-read
4 Minuten  |
November 2022
NEXT UP....ZARAN VACHHA
Esquire Singapore

NEXT UP....ZARAN VACHHA

As Co-founder of the events and talent agency Collective Minds and Managing Director of the Mandala Masters, Zaran Vachha is definitely not new to the culture scene, but he's certainly shaping what comes next.

time-read
6 Minuten  |
November 2022
WHAT I'VE LEARNED...
Esquire Singapore

WHAT I'VE LEARNED...

I DON’T WEAR SOCKS except in January.

time-read
3 Minuten  |
November 2022
The Body Is a Language
Esquire Singapore

The Body Is a Language

A bad handshake is such a turnoff; we feel irked when someone rolls their eyes at us; we can't stop pacing when we're nervous-ever wondered how certain body language has the power to change how we feel instantly? We explore why.

time-read
4 Minuten  |
November 2022
EYE OF THE TIGER
Esquire Singapore

EYE OF THE TIGER

Hailing from Singapore, Japan and Brazil respectively, Evolve Mixed Martial Arts (MMA) athletes Darren Goh, Hiroki Akimoto and Alex Silva are proof that the ring demands as much from mind as it does from matter.

time-read
10+ Minuten  |
November 2022
THE ADONIS COMPLEX
Esquire Singapore

THE ADONIS COMPLEX

With the rise of superhero culture making a return and bringing with it the celebration of the classically ‘masculine’ body type, can men really overcome the pressure to conform when culture keeps getting in the way?

time-read
8 Minuten  |
November 2022
FUNNY BUT TRUE
Esquire Singapore

FUNNY BUT TRUE

A comedian, an iconic Singaporean, and now a man much evolved. After overcoming two years of pandemic limbo, unlocking career milestones one after another and undergoing a life-defining physical transformation, Rishi Budhrani is ready to emerge into the world renewed-and anew.

time-read
10+ Minuten  |
November 2022
LIKE NO OTHER
Esquire Singapore

LIKE NO OTHER

With its horological triumphs, Hermès has truly come into its own as a watchmaking maison. In this exclusive interview with Esquire Singapore, CEO of Hermès Horloger, Laurent Dordet sheds some light on his timepieces' rising stardom and the importance of being different.

time-read
4 Minuten  |
November 2022