Devil In The Details
Grazia|December 2017

As Couture Strats gaining ground, we profile the new power players changing the game

Devil In The Details

If you turn your gaze to international runways, couture seems to be in a state of flux. Formerly an institution of rigid rules, and a platform reserved for high-brow couturiers, this season we saw a motley crew of young ready-to-wear labels from several pockets of the globe put their best foot forward. Like Proenza Schouler, Rodarte and Peter Dundas. Steering away from typical puff-princess ball gowns, the runway presented several oddities – recycled denim at Viktor and Rolf, puffer jackets over sari dresses by Jean Paul Gaultier and glam tracksuits at Valentino.

Closer home, the definition of couture is undergoing its own unique change. If we were to retrospect, what comes to mind is pioneer Suneet Varma’s ethereal gowns with intricately embroidered floral motifs with equally fantastical head gear.

The current state of couture in India is walking a different path – one that blurs the lines with ever-flourishing bridal wear, a contemporary matrimony of intricate craftsmanship and tradition.

“The creations, back in the day, were far more dramatic than some of the pieces on the rack today, because it really was about a designer sending ten pieces to the store, but each was wild and fabulous – a flight of their imagination,” says Tina Tahiliani Parikh, founder of multi-designer store Ensemble that has housed some of the most renowned couture collections to date. While the nature of the garment has evolved, the market is one that’s far from plummeting. Esteemed couturier Gaurav Gupta, known for his sculptural dresses of theatrical flair, feels positive about couture’s trajectory in the country. “Due to the rise of technology and increased curiosity amongst consumers, there is a wider awareness of clothes, techniques and silhouettes. There is a willingness to try something new, and the fact is that India is one of the few places where made-to-measure couture is thriving.”

Diese Geschichte stammt aus der December 2017-Ausgabe von Grazia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der December 2017-Ausgabe von Grazia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS GRAZIAAlle anzeigen
Under The Needle
Grazia India

Under The Needle

With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it

time-read
5 Minuten  |
November 2024
BUILDING A LEGACY
Grazia India

BUILDING A LEGACY

Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design

time-read
3 Minuten  |
November 2024
A WALK DOWN FIFTH AVENUE
Grazia India

A WALK DOWN FIFTH AVENUE

From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene

time-read
5 Minuten  |
November 2024
NO SEX, MO' PROBLEMS?
Grazia India

NO SEX, MO' PROBLEMS?

At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why

time-read
4 Minuten  |
November 2024
MORE THAN IT SEAMS
Grazia India

MORE THAN IT SEAMS

Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer

time-read
5 Minuten  |
November 2024
TABLE FOR ONE, PLEASE
Grazia India

TABLE FOR ONE, PLEASE

In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story

time-read
3 Minuten  |
November 2024
THE DREAM CANVAS
Grazia India

THE DREAM CANVAS

In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation

time-read
4 Minuten  |
November 2024
SPRING FORWARD
Grazia India

SPRING FORWARD

Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI

time-read
2 Minuten  |
November 2024
LUST-WORTHY LUXURY LABELS
Grazia India

LUST-WORTHY LUXURY LABELS

To Light Up This Wedding Season

time-read
2 Minuten  |
November 2024
ICONIC DESIGN MEETS A MOBILE FUTURE
Grazia India

ICONIC DESIGN MEETS A MOBILE FUTURE

The new Dell XPS is designed for new age content creators and suave C-suite

time-read
2 Minuten  |
November 2024