How will your skin age? Stave off the signs of time with a predictive approach that opens a new chapter in millennial skincare.
“Outspoken” and “ambitious” are words commonly used to describe millennials, a generation defined as those born between the early eighties to mid-nineties. Having come of age in a time of rapid technological advancements, they are a lot savvier when it comes to consuming information. In other words, there is little to no chance of “force feeding” this generation with unwanted content. Moreover, they believe in living in the moment (#yolo has racked up over 27 million posts on Instagram), and are more interested in instant gratification than long-term benefits.
According to a JPMorgan Chase study, millennials are overtaking baby boomers as the largest generation, which means they will become the biggest spenders in the next decade or so. No wonder marketers are scrambling to reach them, and Dior is no exception. Its answer to winning over this generation? A new range of skincare called Capture Youth. As its name suggests, Capture Youth takes on a preventative approach, targeted at young millennial women in their twenties. Joining the likes of Natalie Portman, Jennifer Lawrence and Charlize Theron is Cara Delevingne, who will front the new range’s campaigns.
Diese Geschichte stammt aus der January 2018-Ausgabe von Harper's BAZAAR Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der January 2018-Ausgabe von Harper's BAZAAR Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
FASHION IS POWER
American author, filmmaker, psychologist and educator Roberta Degnore who teaches a world-first course called "The Psychology of Gender, Perception, and Self-Expression in Fashion" at New York's Fashion Institute of Technology argues that fashion is anything but frivolous.
The Italian Who Does It Better
After fifty years in fashion, Giorgio Armani—the man and the brand is still a force to be reckoned with.
Most Stylish Women 2024
Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother and daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the 10 women who inspire us with their singular takes on personal style.
CITY ON HIGH
One city, 10 collaborators, 10 collections-Moncler lit up Shanghai with its City Of Genius showcase.
PRETTY NOVEL 172
Franck Muller presents its smallest skeleton movement to date in beautiful miniaturised novelties from the Round collection.
THE JOIE
Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.
SOUL SEARCHING
In Rajasthan, India, a first-time visitor explores two stunningly singular Aman properties and experiences the raw and powerful beauty of the northwestern state.
INTO THE BLUE
With the Rolex Perpetual Planet Initiative, the watchmaker is on a mission to safeguard our most precious resources, including the Nusa Penida Marine Protected Area in Indonesia.
LIFE IN TRANSIT
Entrepreneur and creative multi-hyphenate Sherry Ang shares how her transitional home blends elegant simplicity with the vibrant chaos of family life.
YES,CHEFS!
BAZAAR talks to three of the hottest names in Singapore's culinary scene to get the hot, hard truths of the trade.
