Trapping The Light Fantastic

Luminescence, colour and reflection fuse perfectly in “The Equation of Light, Decoded,” La Prairie’s dazzling artistic collaboration with light artist Chul-Hyun Ahn.

- Dana Koh

What do light and beauty have in common? The obvious answer is radiance and luminous skin, which in all honesty, isn’t rocket science but the quest to achieve both has been an elusive one. What do art and beauty have in common? “Art is described as the pursuit of beauty,” muses artist Chul-Hyun Ahn. “And I believe that beauty can be redefined by the experience of art.”

Put this way, it seems quite natural that Swiss luxury skincare brand La Prairie should have a close relationship with art. In fact, its affinity dates all the way back to the brand’s genesis, when it came up with cobalt blue packaging inspired by French avant-garde artist, Niki de Saint Phalle, for its signature Skin Caviar line. Today, it celebrates a two-year-old partnership with Art Basel, the world’s leading art platform with exhibitions across the globe, for which it collaborates with artists to express the artistry of Swiss skincare.

Enter South Korean artist Ahn and the exhibition “The Equation of Light, Decoded” unveiled at Art Basel Hong Kong. La Prairie’s latest creative expression was commissioned to celebrate two new skincare creations—White Caviar Illuminating Pearl Infusion and White Caviar Crème Extraordinaire.

Greg Prodromides, Chief Marketing Officer of La Prairie says: “This is a new chapter in La Prairie’s Science of Light—one which takes the relationship between beauty and light a step beyond—that has inspired us to enter into a very special artistic collaboration with Ahn.”