Having Gained Experience In Marketing, Branding, And Social Media After Working In Finance For More Than Seven Years, Dahlia Nadirah Channelled These Skills Into Launching Her Very Own Cosmetics Line, So.lek.
It was a trip to metropolitan New York, at the end of 2015, that sparked in Dahlia Nadirah the idea of coming out with her very own cosmetics line, SO.LEK. “I saw a bunch of American cosmetics that were both sold at an affordable price and high in quality. At the same time, Kylie Jenner had just launched her infamous Kylie Lip Kit and never have I seen a brand gain that much hype in the beauty industry. As soon as we returned home, we did some research and noticed that there were only three local brands launching their own line of matte liquid lipsticks. We saw potential and the opportunity to start our own,” says 32-year-old Dahlia, who runs the business with her brother, Luqman Hakim.
SO.LEK has since successfully managed to appear unique from other local cosmetic brands due to their marketing strategy. “If possible, we’d like our products to be 100 per cent Malaysian-made. By this we mean not just the production itself, but also the way we brand our cosmetics. Our brand is filled with 100 per cent Malaysian DNA! The name, logo and concept of every product is inspired by the things we see around us in our country,” she explains.
Diese Geschichte stammt aus der September 2018-Ausgabe von Her World Malaysia.
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Diese Geschichte stammt aus der September 2018-Ausgabe von Her World Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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YOU'VE GOT A FRIEND IN ME
“More than half of my time is spent with animals, but I enjoy it,” enthuses animal rescuer, Aileen Lee. The story of this selfless lady’s dedication and love for the fur kids she has saved will warm your heart.
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YOU MIGHT RECOGNISE HER AS THE GENTLE AND LOVING MOTHER IN LEE CHONG WEI, THE BIOPIC OF THE BADMINTON LEGEND, OR THE VULNERABLE YET RESILIENT TEACHER IN WET SEASON, WHICH HIT THE CINEMAS IN MARCH. SOME OF US MAY HAVE SEEN YEO YANN YANN ON THE BIG SCREEN PLAYING VARIOUS CHARACTERS FOR MORE THAN A DECADE. STILL, SHE NEVER FAILS LEAVE HER AUDIENCE IN AWE OF HER ACTING PROWESS.
THE TRUTH BEHIND FAUX FUR
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You’re understandably frustrated that your child isn’t living up to her potential. But before you blame her attitude, check if these conditions are hindering her academically.
A PAWSITIVE' Life
Like in many parts of the world, pet culture has seen exponential growth in Malaysia. In this issue, Lorraine Chai discusses pet therapy, a method of treatment that is gaining traction, and also some of the pet trends you don’t want to miss out on.
