You know the story: The world had big plans for 2020. Then, the global pandemic happened. Now that the new year has arrived, and with Covid-19 still not making an exit, will a new slew of beauty trends be the way forward?
Michael Nolte, creative director of Beautystreams, a forecasting and reference platform for the global beauty industry, says the coronavirus crisis will continue to have a large impact on the beauty industry. He says: “In 2020, the industry showed that it is indispensable and essential for many reasons, from transforming their businesses to produce essential supplies such as sanitisers... to showcasing how beauty products can lead to physical and psychological well-being.”
The industry will still grow in 2021. Nolte says that in Western Europe, the skincare and personal care categories will recover quickest, with a growth forecast of 3.3 per cent, followed by premium fragrances, hair care, and colour cosmetics.
What’s exciting: niche trends such as sustainability, holisticity and localism, which existed in 2019, have now been accelerated by the global pandemic, and will become mainstream in 2021. The new year promises to be exciting – and is looking pretty Star-Treklike futuristic.
#1 THE RISE AND RISE OF TECH AND BIG DATA
The focus will be on hyper-personalised skincare and smart devices that can “diagnose” skin using Big Data, IoT and artificial intelligence (AI). “Big Data and AI will offer levels of customisation that will revolutionise dermatology, personal care and skincare,” says Nolte.
Diese Geschichte stammt aus der January 2021-Ausgabe von Her World Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der January 2021-Ausgabe von Her World Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
What Are Some Watches That Double As Pieces Of Art?
The Bvlgari Fenice High Jewellery watch is a spell-binding expression of the Italian jeweller's audacious aesthetic.
Getting To The Seoul Of K-Beauty
The days of complex 10-step skincare routines may be behind us, but K-beauty's skin-first approach continues to dominate markets worldwide. Here's a closer look at the phenomenon.
My Super Power Is Saying No
It's 2009, and some 1.67 million Singaporeans are tuning into the two-hour finale of the hit Chinese language series The Little Nyonya, transfixed by the multi-generational saga of three Peranakan families.
New York State Of Mind
Inspired by the Big Apple, Coach's new Times Square Tabby is an amalgamation of the city's love stories, both old and new.
Building Safer Workplaces
As an increasing number of workplaces are understanding the importance of mental health, we ask three leaders what it will take to move the needle to create environments where we can speak up, challenge the status quo, and have our needs met.
What Beauty Routine Should You Follow If You Have Eczema?
Quinn Chen, co-founder of Singapore beauty brand, Ice's Secret, answers.
A Mid-Career Change Is Not A Crisis
A mid-career switch, while daunting, can be the key to unlocking a more fulfilling and aligned professional life.
It's Cool To Get Cold
Ice baths are popping up around Singapore, waiting for you to take the plunge.
Will joining a breast cancer support group help me with my healing journey?
Emily Goh, senior medical social worker, answers.
PASSION FOR A CAUSE
Rebellion of the academic sort - runs in Anna Yip's blood. The deputy CEO of Singtel Singapore tells us how self-love, confidence, and a passion for tech guide her as she leads one of the nation's most established telecommunications companies into the future.
