The K-Wave In Your Hair

The Korean phenomenon continues to sweep the world thats why the terms K-pop, K-drama and K-beauty keep rolling off your tongue. The next big thing? K-style hair.

When it comes to setting trends, the South Koreans have the Midas touch.

Take, for example, makeup artist-turned-entrepreneur Park Hye Min, better known by her Instagram name, Pony (@ponysmakeup). No one would have thought that pastel pink hair (usually reserved for wigs, movie characters and dolls) could work as an everyday style. Then she debuted the colour with a chic choppy bob, made it her signature look, and women everywhere started going pink.

The four members of the current darlings of K-pop, Blackpink, have everchanging hair colours. They also have long, flowing hair, with waves other women dream of possessing.

Having the kind of great hair these celebrities sport – and having it every day – is possible. Even if it’s coloured and/or permed.

What’s the secret? It’s in your scalp and hair, which must be healthy so that colour stays vibrant and curls last longer. That’s why daily maintenance using quality products that suit your hair and scalp is important. Any hairdresser worth his salt knows that. Amos Professional, the No. 1 salon brand in Korea, certainly does.