What Does It Mean To Be Human In 2023?
Her World Singapore|February 2023
Robots are replacing jobs, virtual "idols" are influencing our shopping decisions, and chatbots appear to know more than we do... Should we be excited, or worried?
Sasha Gonzales
What Does It Mean To Be Human In 2023?

Recent advancements in the tech sector - such as new developments in virtual and augmented reality, and the increasing prevalence and use of artificial intelligence (AI) - are changing the way we work, play, care, influence and create.

Take this month's cover star, Rae, for instance. Created by CGI (computer-generated imagery) technology and powered by AI solutions, Singapore's first virtual influencer looks so real she could easily pass for one of us.

Rae was introduced to the digital realm in October 2020, at the height of the Covid-19 pandemic.

It was timely, as lockdowns meant that retailers could not interact physically with their customers. This prompted global real estate investment manager, Capitaland Investment (CLI) to launch a set of digital and virtual technology-based initiatives to support retailers in their customer outreach during this period. The company recently announced a partnership with global marketing and advertising agency Dentsu to further build Rae's virtual presence.

The "forever" 25-year-old resonated with young, digitally savvy consumers, and global brands like Audi and Origins have chosen her to front their campaigns. Rae, who is described as a virtual being, digital artist and STEM advocate, now has 25.4K followers on Instagram (@here.is.rae) and over 1 million followers on Weibo.

Stan Lim, chief creative officer of Dentsu Creative Singapore, believes that Rae's popularity with the younger demographic boils down to her relatable personality: "She always faces her doubters with a positive outlook, while encouraging others to do the same in their very real lives," he says. "This resilience that she embodies has struck a relatable chord with her fans."

Diese Geschichte stammt aus der February 2023-Ausgabe von Her World Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der February 2023-Ausgabe von Her World Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS HER WORLD SINGAPOREAlle anzeigen
What Are Some Watches That Double As Pieces Of Art?
Her World Singapore

What Are Some Watches That Double As Pieces Of Art?

The Bvlgari Fenice High Jewellery watch is a spell-binding expression of the Italian jeweller's audacious aesthetic.

time-read
2 Minuten  |
October 2024
Getting To The Seoul Of K-Beauty
Her World Singapore

Getting To The Seoul Of K-Beauty

The days of complex 10-step skincare routines may be behind us, but K-beauty's skin-first approach continues to dominate markets worldwide. Here's a closer look at the phenomenon.

time-read
4 Minuten  |
October 2024
My Super Power Is Saying No
Her World Singapore

My Super Power Is Saying No

It's 2009, and some 1.67 million Singaporeans are tuning into the two-hour finale of the hit Chinese language series The Little Nyonya, transfixed by the multi-generational saga of three Peranakan families.

time-read
6 Minuten  |
October 2024
New York State Of Mind
Her World Singapore

New York State Of Mind

Inspired by the Big Apple, Coach's new Times Square Tabby is an amalgamation of the city's love stories, both old and new.

time-read
1 min  |
October 2024
Building Safer Workplaces
Her World Singapore

Building Safer Workplaces

As an increasing number of workplaces are understanding the importance of mental health, we ask three leaders what it will take to move the needle to create environments where we can speak up, challenge the status quo, and have our needs met.

time-read
10 Minuten  |
October 2024
What Beauty Routine Should You Follow If You Have Eczema?
Her World Singapore

What Beauty Routine Should You Follow If You Have Eczema?

Quinn Chen, co-founder of Singapore beauty brand, Ice's Secret, answers.

time-read
2 Minuten  |
October 2024
A Mid-Career Change Is Not A Crisis
Her World Singapore

A Mid-Career Change Is Not A Crisis

A mid-career switch, while daunting, can be the key to unlocking a more fulfilling and aligned professional life.

time-read
6 Minuten  |
October 2024
It's Cool To Get Cold
Her World Singapore

It's Cool To Get Cold

Ice baths are popping up around Singapore, waiting for you to take the plunge.

time-read
6 Minuten  |
October 2024
Will joining a breast cancer support group help me with my healing journey?
Her World Singapore

Will joining a breast cancer support group help me with my healing journey?

Emily Goh, senior medical social worker, answers.

time-read
1 min  |
October 2024
PASSION FOR A CAUSE
Her World Singapore

PASSION FOR A CAUSE

Rebellion of the academic sort - runs in Anna Yip's blood. The deputy CEO of Singtel Singapore tells us how self-love, confidence, and a passion for tech guide her as she leads one of the nation's most established telecommunications companies into the future.

time-read
6 Minuten  |
October 2024