In mid-June this year, Manoj Kumar tweeted: “Writing is a very lonely voyage that needs a lot of space and quiet. I am learning this the hard way as I attempt writing the story of @ arakucoffeein (the voyage may well be lifelong).” The story of coffee grown by adivasi farmers in the eponymous Araku valley in northeastern Andhra Pradesh achieving global acclaim has been told often in the last six-odd months, but no one will quite tell the way Kumar will. After all, in it will be largely his own story.
It is a story that he does not tire of retelling, as we found out on a muggy Mumbai evening not long ago. He calls Araku Valley a 'mystical' place, not just because of its stunning greenery, but also its unique status as a notified tribal area. "There is very little an outsider can do here,'' he says, “Nobody can own any land, not even the adivasis living here. But they can farm anywhere they want, grow anything they wish, and live any place they choose. It is after all their land. But they can never mortgage or sell the land or pass it on to their descendants.”
For Kumar, though, the restrictions presented the opportunity that he was looking for as a social entrepreneur --- a chance to creatively help thousands of women and men in an extremely poor part of the country work towards improving their lives using their own natural resources, while simultaneously creating something long lasting that they would be proud of.
Diese Geschichte stammt aus der October 2019-Ausgabe von Man's World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2019-Ausgabe von Man's World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless