![ALL ABOUT THE K-WORLD](https://magarticles.magzter.com/articles/54/577517/5fe991efdbe03/ALL-ABOUT-THE-K-WORLD.jpg)
Back in 2012, South Korean musician PSY released Gangnam Style, and there’s been no looking back since. People all over the world have been enthusiastically consuming K-Pop content. Recently, BTS, the popular band, scored its first position on Billboard Top 100 with their latest hit, Dynamite, and received a Grammy nomination for the same. Can you imagine the number of streams or sales that were needed to achieve the position, considering only US-based inputs are taken to rank the chart? That’s the impact of Korean music globally.
Aishwarya Iyer, a social media consultant from Mumbai was drawn to Korean movies before she was introduced to Korean music. “My Sassy Girl was the first Korean movie I saw, and I was delighted. This was in 2014, during my college days and I started watching Korean dramas next. Gradually, I started discovering ‘idols’, along with the other ‘oppas’, I was shipping. BTS or Bangtan Boys was my first K-pop Boy Group. I am a proud ‘ARMY’ of BTS, and will be forever.” Along with K-pop, Korean dramas, also known as K-dramas, have a massive following. Along with other cultural ingredients from the country like K-beauty and Korean food, they form a part of the Korean cultural wave, also called Hallyu. Monica Yadav, from Mumbai, is obsessed with Korean dramas and movies. “Five to six years ago, I began watching Korean dramas, and I remember watching this series called Boys Over Flowers. That show was so popular internationally that I ended up watching so many remakes of it in different languages, including the C-drama version Meteor Garden. Their creativity, in any genre, truly makes you want to explore more. Now, watching dramas and movies coming out of South Korea has become a part of my life,” she adds.
Diese Geschichte stammt aus der December 2020-Ausgabe von Man's World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 2020-Ausgabe von Man's World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Is The Male Sexual Wellness - Industry Finally Coming Of Age?](https://reseuro.magzter.com/100x125/articles/54/1775157/-id85u0EK1721893401220/crp_IS-THE-MALE-SEXUAL-WELLNESS-INDUSTRY-FINALLY-COMING-OF-AGE.jpg)
Is The Male Sexual Wellness - Industry Finally Coming Of Age?
While it has definitely moved away from the clutches of Shilajits and shady babas, is it enough? We investigate
![The Rise Of Celebrity Podcasts](https://reseuro.magzter.com/100x125/articles/54/1775157/-kfcm2Swr1721891092450/crp_THE-RISE-OF-CELEBRITY-PODCASTS.jpg)
The Rise Of Celebrity Podcasts
Why are celebrities flocking to podcasts like never before? Is it an ego boost or a genuine desire to connect with people?
![Fitness Freak](https://reseuro.magzter.com/100x125/articles/54/1775157/1SNujEO-c1721893590874/crp_FITNESS-FREAK.jpg)
Fitness Freak
Is our fitness obsession and technological advancement in the industry instead making us anxious about our health?
![Anil Kapoor The Man On A Mission](https://reseuro.magzter.com/100x125/articles/54/1775157/YzPSAkd5L1721889650046/crp_ANIL-KAPOOR-THE-MAN-ON-A-MISSION.jpg)
Anil Kapoor The Man On A Mission
The indefatigable 67-year-young actor, who have had back-to-back hits in The Night Manager, Animal, and Fighter, has recently made his debut as a reality show host.
![Are Consumers Tired Of Celebrity-Owned Brands](https://reseuro.magzter.com/100x125/articles/54/1775157/GDs0mVliG1721893178303/crp_ARE-CONSUMERS-TIRED-OF-CELEBRITYOWNED-BRANDS.jpg)
Are Consumers Tired Of Celebrity-Owned Brands
Celeb-owned brands are oversaturating the market and only ones with never-heard-before USP are able to make an impact
![A Psychedelics Panacea Myth Vs Reality](https://reseuro.magzter.com/100x125/articles/54/1775157/uxw45PIlR1721891878744/crp_A-PSYCHEDELICS-PANACEA-MYTH-VS-REALITY.jpg)
A Psychedelics Panacea Myth Vs Reality
Could psychedelic substances become a real deal in treating mental health issues like the Cannabis-infused medicines we see today?
![Are Dating Apps Losing Their Charm?](https://reseuro.magzter.com/100x125/articles/54/1775157/-bZho0uvw1721890924462/crp_ARE-DATING-APPS-LOSING-THEIR-CHARM.jpg)
Are Dating Apps Losing Their Charm?
There has been a noticeable shift away from dating apps in recent years, as more people are taking their dating game off the Internet
![India's Tryst With Japanese Watchmakers](https://reseuro.magzter.com/100x125/articles/54/1775157/EuLOw_ZS-1721895189073/INDIAS-TRYST-WITH-JAPANESE-WATCHMAKERS.jpg)
India's Tryst With Japanese Watchmakers
Seven decades is a long time to set up a legacy. Fortunately for Indian watch lovers, Japan has thoroughly infiltrated the desi watch world-leaving behind its storied traditions in watch boutiques, Instagram accounts and family drawers across the nation
![Par For THE COURSE](https://reseuro.magzter.com/100x125/articles/54/1775157/CpnKBReF31721894819526/PAR-FOR-THE-COURSE.jpg)
Par For THE COURSE
For most of its history in the subcontinent, golf has been played behind closed gates. Following one national champion's legacy to bring the sport to the common man, we take a look at what holds India back from global golfing prowess, and how the caddies of yesterday became the champions (and champion-makers) of tomorrow
![PANKAJ TRIPATHI - Bares His Soul](https://reseuro.magzter.com/100x125/articles/54/1775157/-GOB-9QF01721894011349/PANKAJ-TRIPATHI-BARES-HIS-SOUL.jpg)
PANKAJ TRIPATHI - Bares His Soul
I had first met Pankaj Tripathi on a hot summer afternoon of 2018 at Mumbai's Prithvi Theatre.