In July this year, Ola Electric, the electric vehicle division of the ridesharing company, hit one out of the park when it opened up bookings for its first electric scooter, the S1. Within 24 hours, the company had 100,000 bookings, despite prices not having been announced at that time. Prices were announced a month later; Rs 1 lakh for the Ola S1 and Rs 1.30 lakh for the S1 Pro, which means those bookings represent at least Rs 1,000 crore of business, and that isn’t exactly chump change. While there are many other e-scooter manufacturers in India, some of whom have been around for more than a decade, none have ever managed to drum up the kind of frenzied interest in e-mobility the way Ola has. For years, nobody cared. Now, suddenly, electric is cool, electric is stylish, and everyone wants to go electric.
Two-wheelers are big business in India; they comprise about 80 per cent of all vehicles on the road, and the market for scooters is enormous, with sales of around 60 lakh units per annum, valued at close to Rs 35,000 crore. Of this, electric scooter sales currently account for barely 1.5 lakh units per year, with ‘high-speed’ (45kph+) e-scooters making up less than 20 per cent of that number. Most scooters sold in India are relatively basic and utilitarian, with 100-125cc engines; hardly ideal for longer-distance travel but perfect for short-distance commuting in crowded cities. However, with petrol prices at around Rs 100/l, and increased awareness amongst buyers about the air pollution caused by internal combustion engines (ICE), and a push from the government for more widespread adoption of EVs, the time may be suitable for a large-scale move to electric mobility.
Diese Geschichte stammt aus der October 2021-Ausgabe von Man's World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2021-Ausgabe von Man's World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless