What does one say about Tarun Tahiliani that hasn't already been said? The couturier, known for bringing a touch of the renaissance aesthetic to the Indian couture that didn't previously exist, has infused his India Modern signature into the menswear of the eponymous label as well, but his need for tailored, structured clothing for the Indian man at reasonable pricing led to Tasva, a partnership with Aditya Birla Fashion and Retail Limited. This April, Tahiliani launched his flagship boutique store in Mumbai's Ballard Estate, giving us a chance to catch up with him on all things fashion, and all things relevance.
You have completed more than 25 years in the industry. What is a major change in the wedding wear space that you have seen in 2022, as compared to the '90s?
The wedding industry has changed a lot. Twenty five years ago when I first started in Delhi, people blatantly followed what their parents wanted and their parents had all the say, that's a very different world. Children are exposed to a more cosmopolitan way than their parents are, educated all over the globe, and exposed to the best, so although the Indian wedding always encompasses the highest point of Indian social life, it now goes across countries, has multiple occasions beyond just the main wedding day, musicians are brought from India and abroad for performances, etc. Apart from that, I think there are many more varieties, because people now choose their weddings to express themselves, so there are large weddings that still happen in a stadium, there are intimate ones, there are destination weddings.
What's that one thing that wasn't a part of your fashion aesthetic when you started, but now it is?
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