![TRIPLE DISTILLED AND TWICE CHARRED](https://magarticles.magzter.com/articles/54/577517/5fe9ad00c45ca/TRIPLE-DISTILLED-AND-TWICE-CHARRED.jpg)
Ten years ago, the local subsidiary of international drinks giant Pernod Ricard introduced India to the pleasure of triple distilled Irish whiskey with Jameson. It was a big hit as young urban Indians, many of them first-time whiskey fans, took to its smooth taste and gentle flavour. Thanks to Jameson, Irish whiskey has gone on to become the largest growing niche segment in the premium whiskey market. According to market research firm Canadean Ltd., Irish whiskey sales have been growing at the rate of 58 per cent compounded annually for the last three years.
Diese Geschichte stammt aus der December 2020-Ausgabe von Man's World.
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Diese Geschichte stammt aus der December 2020-Ausgabe von Man's World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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Is The Male Sexual Wellness - Industry Finally Coming Of Age?
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Are Consumers Tired Of Celebrity-Owned Brands
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For most of its history in the subcontinent, golf has been played behind closed gates. Following one national champion's legacy to bring the sport to the common man, we take a look at what holds India back from global golfing prowess, and how the caddies of yesterday became the champions (and champion-makers) of tomorrow
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