The Great Pod Rush Has Only Just Begun
New York magazine|March 18, 2019

With 660,000 shows and 62 million listeners already, the century’s first new art form is about to enter its corporate stage.

The Great Pod Rush Has Only Just Begun

1 How Podcasts Learned to Speak

The once-useless-seeming medium that became essential.

ADAM STERNBERGH

WHEN YOU FIRST HEARD about podcasts, do you remember how excited you weren’t? Do you recall the first person who said, “Did you know you can now download audio files of people talking?” To which you might have replied, “Talking about … what?” To which they might have replied, “About … anything!”—at which point you realized that podcasts seemed like radio but more amateurish, which wasn’t the most compelling sales pitch.

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