Anytime, Tiffany

After 26 years in the Philippines, Tiffany & Co opens the doors to its first standalone boutique. Its EVP for Global Sales, Philippe Galtié, shares his thoughts on the company’s unique character

- MJ Jose

No luxury jewellery brand speaks the language of love as well as Tiffany & Co does. Its founder, Charles Lewis Tiffany, adapted an approach different to that of the jewellers whose businesses were oriented towards the elite, opting to offer a variety of engagement ring designs at different price points. Throughout Tiffany’s 182-year history, these iconic diamond rings have remained beloved by women all over the world, many dreaming of the day their besotted significant others get down on one knee with the proverbial Blue Box in hand.

The brand first came to the Philippines in 1993 by way of Rustan’s Department Store. Its following grew steadily over the years, attracting not just newlyweds in the making, but also those who are looking to start their own jewellery collections due to the entry-level sterling silver selections that Tiffany offers. Years later, the brand went ahead and made the leap, opening its first-ever stand-alone boutique outside of Rustan’s in Greenbelt 4, bringing the pinnacle of the Tiffany shopping experience to the Manila customer.