It was in 2014 when she first requested to get involved. Only 23 at the time and fresh out of university, she had no industry experience but, with her marketing background, saw the opportunity to elevate the Lloyd’s Inn brand from an old budget hotel to a novel concept that would ride on the staycation trend and satiate millennials’ growing appetite for unique experiences and authenticity.
A Singapore Management University business management graduate who majored in finance and marketing, Joan saw that hospitality had not fully transitioned into digital media yet, and wanted to take a creative and unconventional approach – not just in terms of the design of the hotel, but also in crafting a new way to market it and defining a new audience. She recognised that her own skill set could fill the gap and add value to what her family had already built.
GO-GETTING SPIRIT
Diese Geschichte stammt aus der August 2020-Ausgabe von Prestige Singapore.
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Diese Geschichte stammt aus der August 2020-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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