The reissue of an Apollo-era Nasa design manual shows a way forward for the beleaguered world of book publishing, writes STEPHEN MCCARTY
LOOK UP. AND UP. And up. Keep going. A little higher. See it? That’s the future of publishing, right there, somewhere free of the usual earthbound limitations of imagination and way up beyond the stratosphere. The future of publishing is rocket science.
In 2016 a remarkable event occurred in publishing that gave lift-off to what the industry might experience as a revolution: The reissue of the Nasa Graphics Standards Manual, originally released in 1975 by design firm Danne & Blackburn. A single-volume, ring-binder encyclopaedia of Nasa’s visual identity, no less, illustrating everything from the celebrated Worm logo that travelled on every spaceship, aircraft and terrestrial vehicle, to the typefaces used on building exteriors and letterheads, and the embroidered badges on staff uniforms, the manual was described by its creators as a “true systems programme” of language and illustrations. It remained the graphic face of the space agency until it was rescinded in a 1992 design rethink.
Diese Geschichte stammt aus der May 2018-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der May 2018-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Double Take
Although somewhat dismissed by the contemporary art world as gimmicky, works that incorporate optical illusions remain immensely popular with the general public. Perhaps it speaks to our inherent need for something slightly magical in our everyday lives.
Plugged Into Wealth
Fintech advocate Carney Mak is bullish on disruptive technologies, but preaches deep understanding of business models before diving in.
Going for Green
SIMON ROGAN's visionary approach of cooking in tune with nature is inspiring chefs in Asia to be more sustainable.
TABLES TURNED
They could have their pick of the best schools, but more young super achievers from Asia are going to a hotel academy a choice they believe opens up more doors.
PRECIOUS HISTORY
Cleef Arpel TACHA VASSILTCHIKOV res her insights the jewellery house Peers preserving its patrimony and Heritage.
MARKS OF DISTINCTION
A clasp-free necklace that could be easily put on by the wearer, without assistance.
Colours of the Season
Thanks to K-pop stars, analysing colours to personalise make-up has surged, with theslategs service available from the boutique of Korean. brity make-up artist JUNG SAEM MOOL.
MAKING OF AN OPUS
In Hermes’ Barénia, in-house perfumer CHRISTINE NAGEL has realised a decade-long dream that harks back to her childhood stories.
Everywhere Care
Serums from homegrown skincare brand Blé de Fonty target more than just the face.
Pucker Up
Lip moisturisers are essential in Singapore’s air-conditioned environment. We share our personal favourites and introduce lip care that go the distance.
