There are beautiful faces and there are faces that embody beauty. Mary Lim finds out who drives us to buy into a brand and how they are doing so
#1 She must be at the top of her game.
K-drama queen Song Hye Kyo is literally the leading lady among beauty ambassadors. The 35-year-old kick-started the year with an endorsement deal from Sulwhasoo. She spent a decade fronting its fellow AmorePacific Group brand Laneige. Her former role has been filled by up-and-comer Kim Yoo Jung.
The Descendants of the Sun (DOTS) star, who reportedly earns more than US$50,000 per TV episode, single handedly steered Laneige’s Two Tone Shadow Bar and Two Tone Lip Bar to skyrocketing sales in 2016 (make-up junkies even spotted a few close-ups). Portraying a surgeon stationed in a war-torn region, Song’s ethereal good looks illuminated the small-screen smash and remained the talk of town for months. Laneige even features in her own love life — in October, she married her DOTS co-star Song Joong Ki, who fronted the Homme line in 2013.
#2 SHE ALWAYS PUTS HER BEST FACE FORWARD.
Among Chanel’s roster of muses, Kristen Stewart leads the way with her rebel rocker-chic. Since 2013, the Twilight actress has appeared in campaigns for the French luxury label’s Métiers d’Art collection, but began to peddle its beauty collection only in 2016, rocking must-haves from eyeshadow and lippies to fragrances.
At 27, Stewart’s approach to looking good comes down to one word: Nonchalance. She has no qualms pairing her beat-up Vans sneaks with slinky gowns or a smartly cut mannish suit. It is with the same confidence she wears her hair, from bleached buzzcuts and slicked-back pixies to choppy bobs. Opinion is divided on her style choices, but that’s what makes her so refreshingly on the red carpet and in real life.
Diese Geschichte stammt aus der February 2018-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2018-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Double Take
Although somewhat dismissed by the contemporary art world as gimmicky, works that incorporate optical illusions remain immensely popular with the general public. Perhaps it speaks to our inherent need for something slightly magical in our everyday lives.
Plugged Into Wealth
Fintech advocate Carney Mak is bullish on disruptive technologies, but preaches deep understanding of business models before diving in.
Going for Green
SIMON ROGAN's visionary approach of cooking in tune with nature is inspiring chefs in Asia to be more sustainable.
TABLES TURNED
They could have their pick of the best schools, but more young super achievers from Asia are going to a hotel academy a choice they believe opens up more doors.
PRECIOUS HISTORY
Cleef Arpel TACHA VASSILTCHIKOV res her insights the jewellery house Peers preserving its patrimony and Heritage.
MARKS OF DISTINCTION
A clasp-free necklace that could be easily put on by the wearer, without assistance.
Colours of the Season
Thanks to K-pop stars, analysing colours to personalise make-up has surged, with theslategs service available from the boutique of Korean. brity make-up artist JUNG SAEM MOOL.
MAKING OF AN OPUS
In Hermes’ Barénia, in-house perfumer CHRISTINE NAGEL has realised a decade-long dream that harks back to her childhood stories.
Everywhere Care
Serums from homegrown skincare brand Blé de Fonty target more than just the face.
Pucker Up
Lip moisturisers are essential in Singapore’s air-conditioned environment. We share our personal favourites and introduce lip care that go the distance.
