AS PROJECT LEADER for the second generation of Rolls-Royce Ghost, Jon Simms was faced with an intimidating task. After all, the progenitor Ghost was the marque’s most successful car to date, both in terms of sales and feedback. It first hit the road in 2010, packaging the vaunted Rolls-Royce luxury with that of a dynamism unheard of (at the time) for the marque. It ushered in a lucrative era of widened appeal; the Ghost was confirmation that a modern-day Rolls-Royce could just as well be a platform for carbon-fibre trim and sporty rims – if one should be so inclined.
So how do you improve on such a formula, especially when Rolls-Royce cars are already supposed to be as complete as they come? There are a few minor things, like doors that now open under their own power, as well as close. Or the Starlight Headliner interior illumination, previously a Phantom special, that is now available on the New Ghost.
“What we wanted was to genuinely engage with our clients on the areas where they – I wouldn’t even say had a complaint – but where they wanted to dial something slightly up or dial something slightly back,” Simms says. He has since taken up a new role at Goodwood, that of general manager of the Bespoke department, but the New Ghost remains fresh in his mind.
Diese Geschichte stammt aus der March 2022-Ausgabe von Robb Report Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2022-Ausgabe von Robb Report Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
BREAKING DOWN WALLS
Georgina Atkinson, managing partner of Origin Private Office, on the evolving landscape of high-end real estate.
Aged Gracefully
The Benromach 50 Years Old by Gordon & MacPhail is a delicious single malt, touched by love, passion and the human hand.
This Month's Feed
Only the best dining and drinking spots in Singapore.
Small-scale Thinking
Architect Todd Saunders wants to change the way we approach hospitality design from the ground up.
Todd Snyder Is Exactly Where He Wants To Be
\"Our whole goal is to present product in a way that guys get it and understand it, versus 'Here's some crazy aspirational brand-you go figure it out on your own'.\"
Depp Dive Into Sauvage
Johnny Depp on music, scents and the mystique of creativity.
Time For Poetry
Pascal Raffy on his love affair with the 202-year-old house of Bovet.
One of a Kind
The incomparable Lange 1 turns 30 this year and A. Lange & Söhne marks the occasion with its trademark understatement.
P For Personality
Enhance your swing, and inject your personal style while you're at it, with TaylorMade's new P-770 and P-7CB irons.
The Short-hop-adventure-craft Category Takes Off
Inside the flight deck of Pivotal's Blackfly eVTOL, an ultra-smart ultra-light with eight propellers, electric propulsion and no pilot's licence required.