Blowing Hot And Cold

Seraphina Woon speaks to Edmund Schorr, Sub-Zero and Wolfs sales director, to uncover the brands secret to longevity and to discuss its intimate new showroom in Singapore.

“Try to open the freezer door. Go on,” Sub-Zero and Wolf ’s sales director for Asia Pacif ic, Edmund Schorr, is urging me towards a formidable-looking fridge handle.

We’re in the House of Sub-Zero and Wolf on McNair Road and Schorr is having a grand time introducing its elaborate kitchen appliances and articulating surprise features.

Imagine soft-close oven doors and drawers, a patented air-purification technology that is NASA approved, and most impressively, the eradication of freezer burn. I could rattle on but the products must be seen and tested to be believed.