The New Age Man
Robb Report Singapore|April 2019

The rules for menswear have changed radically in recent years thanks to an influx of urban designers who’ve eschewed stuffy and staid for cool and trendy. We dissect how it has altered the very fundamentals of style

Ben Chin
The New Age Man

Less than a decade ago, the landscape of men’s fashion was a different place. Athleisure hadn’t yet become a thing; hoodies had yet to make the transition from high street to high fashion, and Off-White was still (kinda) Pyrex Vision, a brand conceived by Virgil Abloh with a one-off collection of Renaissance art and collegiate typography silkscreened on cheap deadstock Champion apparel. It was almost unimaginable that Abloh, who has no formal training in fashion design, would one day take the reins of menswear at Louis Vuitton, one of the world’s most valuable luxury brands.

And yet, it’s equally difficult to imagine men’s fashion without the influence of Abloh, whose successful blending of luxury and sportswear, or at least sports-inspired wear, made Off-White a bona-fide, buzzy success. The minimal streetwear label, known for its logo-centric industrial vibe and graphic arrows, is a hit amongst the millennial crowd whose attention (and expanding wallets) are much sought-after by the old guard luxury houses. Abloh’s appointment at Louis Vuitton in 2018 was no doubt a savvy move by LVMH’s Bernard Arnault to invigorate the brand.

Abloh’s reach and influence amongst the fashion-hungry Gen Z set is no doubt bolstered by his ethos of inclusivity. For Off-White’s spring/summer 2018 show in Paris, he announced the time and location on Instagram to his 3.7 million followers, inviting them to show up. Many brands use social media for marketing but Abloh harnessed the platform’s immediacy and reach in a more intimate way. When he showed up, guerrilla-style, for a signing of his cover appearance on System magazine, fans tracked him on social media and showed up en masse, the numbers no doubt boosted by Naomi Campbell’s Instagram story at the event.

Diese Geschichte stammt aus der April 2019-Ausgabe von Robb Report Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der April 2019-Ausgabe von Robb Report Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS ROBB REPORT SINGAPOREAlle anzeigen
BREAKING DOWN WALLS
Robb Report Singapore

BREAKING DOWN WALLS

Georgina Atkinson, managing partner of Origin Private Office, on the evolving landscape of high-end real estate.

time-read
2 Minuten  |
November 2024
Aged Gracefully
Robb Report Singapore

Aged Gracefully

The Benromach 50 Years Old by Gordon & MacPhail is a delicious single malt, touched by love, passion and the human hand.

time-read
2 Minuten  |
November 2024
This Month's Feed
Robb Report Singapore

This Month's Feed

Only the best dining and drinking spots in Singapore.

time-read
2 Minuten  |
November 2024
Small-scale Thinking
Robb Report Singapore

Small-scale Thinking

Architect Todd Saunders wants to change the way we approach hospitality design from the ground up.

time-read
4 Minuten  |
November 2024
Todd Snyder Is Exactly Where He Wants To Be
Robb Report Singapore

Todd Snyder Is Exactly Where He Wants To Be

\"Our whole goal is to present product in a way that guys get it and understand it, versus 'Here's some crazy aspirational brand-you go figure it out on your own'.\"

time-read
5 Minuten  |
November 2024
Depp Dive Into Sauvage
Robb Report Singapore

Depp Dive Into Sauvage

Johnny Depp on music, scents and the mystique of creativity.

time-read
4 Minuten  |
November 2024
Time For Poetry
Robb Report Singapore

Time For Poetry

Pascal Raffy on his love affair with the 202-year-old house of Bovet.

time-read
2 Minuten  |
November 2024
One of a Kind
Robb Report Singapore

One of a Kind

The incomparable Lange 1 turns 30 this year and A. Lange & Söhne marks the occasion with its trademark understatement.

time-read
2 Minuten  |
November 2024
P For Personality
Robb Report Singapore

P For Personality

Enhance your swing, and inject your personal style while you're at it, with TaylorMade's new P-770 and P-7CB irons.

time-read
1 min  |
November 2024
The Short-hop-adventure-craft Category Takes Off
Robb Report Singapore

The Short-hop-adventure-craft Category Takes Off

Inside the flight deck of Pivotal's Blackfly eVTOL, an ultra-smart ultra-light with eight propellers, electric propulsion and no pilot's licence required.

time-read
3 Minuten  |
November 2024