Freewill Hair Is The Game Changer

When a hair care brand chanelises Artificial Intelligence to offer personalised products, it becomes a game changer. Mohit Yadav, Co-Founder & CEO, Freewill predicts the days to come will only be about machine learning and Artificial Intelligence.

- Aarti Kapur Singh

Consumers are now spoilt for choice. There are several companies offering unique and innovative products, however, when a brand launches customised hair care products that are not only infused with pure ingredients, but also bear your name on it, there is no comparison!

The inspiration

The novel concept was not conceived overnight. Says Mohit Yadav, Co-Founder & CEO, “We had been working on the concept since the past one year. We have done our homework on what ingredients should be used for a particular hair type and what formulation should be applied. At a time when others are compromising and creating product categories for dry hair, dandruff-prone hair, and so on, we are creating the exact product that one needs. The beauty industry is one of the biggest in the world and it is growing rapidly, as well. We wanted to use technology and challenge the way things are done.”