Speaking exclusively with Salon India, Aurelian Lis, Chief Executive Of cer, Dermalogica and Pushkaraj Shenai, CEO, Lakmé Lever share information on the acquisition, current positioning of the brand and the mandate of elevating skin care education in India
Taking the reigns of the most coveted skin care brand Dermalogica, Hindustan Lever Limited’s (HUL) Professional Beauty Business in India is looking at scaling up the execution of the brand’s core philosophy of education. Sharing his thoughts on the market dynamics for skin care in the country, Aurelian Lis, CEO, Dermalogica, points out, “The premium skin care market in India is at a nascent stage.” He is visibly excited to take on the onus of educating therapists, an exercise that the brand has been doing since its launch across the globe and for the last decade of being present in India. Shares Lis, “We have always been an education brand and we continue to teach 100,000 therapists worldwide. During our decade-long tenure in India, we have set up centres where therapists have been trained, and now with HUL taking over the brand, the reach and spread is only going to get better.”
Focus on training
Diese Geschichte stammt aus der November 2018-Ausgabe von Salon International.
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Diese Geschichte stammt aus der November 2018-Ausgabe von Salon International.
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