Shift From White Minimalism

Salons, till early 21st century, had mostly been about selling good looks.

- SHOBHIT KUMAR

They have gradually evolved with the pace of altering lifestyle and work culture in cities. Today, they are breathing pockets for those who occupy chaotic cities and live a muddled desk life. Today’s design serves the user more than the brand. The entry of brands in the beauty industry has dissolved the boundaries between functionality and user experience as they demand customised corners within the salon. Minimalism and a muted white palette were the consequences of this trend. Accent white lighting, white plastered and unadorned clinic-like furniture de ned salon design for a while, wherein the brand identity determined the process of design exploration driving the theme and colour palette. While spatial arrangement was the first victim of the misunderstood minimalism; functionality and space organisation were also often misunderstood and one had to accommodate the maximum number of activities in a linear volume with no concept of zoning, which only created chaos. The design scope confined to give opulence only to the styling section. As a result, the working environment was not a part of design intervention, which began to impact well-being and productivity. Further, the trend of bright hue lighting that is used for brand display scatters the focus as well as reflects the flaws on skin, thus making a person look unhealthy. Though this concept helps the brands, it moves away from the user experience.