Smartphones Changing Business Practices of Salons

From the launch of the first mobile phone in 1973 to the smartphone in 1992, technology has touched and benefitted our lives. Salon India deciphers how smart hand-held devices have and will continue to change the way the beauty industry does business

- Dhruvv Baruaah

Somebody had once rightly said: “Give me a handheld device and I will run my business from anywhere in the world!” With so many bene ts that smartphones and apps have to offer, it does make sense for salons to install a Salon Management Software (SMS) app on their hand-held devices to ensure that their businesses run smoothly even on the move.

The age of smartphones

Today, 99% of millennials are using smartphones for online shopping, booking a table, ordering food or making an appointment at a salon. Not called smart for nothing, smartphones today not only automatically sync our emails, but they have also definitely made life simpler by allowing us to do what we want to on the go. Founder and Director, Dolly Kumar has recently launched the Skinella app. She says, “The advent of smartphones has revolutionised the way people consume information, content and has even changed the way they shop. The millennials and the GenZ are upwardly mobile and are always connected. Glued to screens, they are consuming content and socializing 24X7. This has given a huge advantage to advertisers and marketers to communicate with them individually, and provide them with solutions custom- t for their personality.” The app has succeeded to build a community in a short span of time which is interacting within itself and with its products and offerings in a very unique way- it gives the user a perfect product discovery experience which is not possible using traditional media.”