Duncan Bell Is Innovating

With smartphones now in their ‘mature’ phase, what new miracles do people expect?

It’s quite hard to feel pity for tech and financial behemoths such as Apple, Samsung and Sony. You know, what with them running the world, and making as much money as you lot put together in a year, in the time it’s taken you to read this.

Even so, I do feel a little sorry for them when Big New Phone Launch Day comes along. Then everything they’ve worked and sweated and fought over for the last year is greeted with that weirdest of combinations: five-star reviews and massive yawns all round.

Samsung Galaxy Zzzzz

Samsung was the latest to get this treatment when it unveiled the Galaxy S9 in Barcelona where, to Catalan story short, it was not basqueing in approval. Sorry.

Everyone loved its bezel-lacking, come-hither looks and wonderfully advanced camera.

And yet at the same time, everyone seemed to hate its lack of innovation. Just as everyone said they hated the lack of innovation on the last iPhone and, if we’re being honest, on every flagship phone since either the Galaxy S7 Edge or iPhone 5, depending on your personal OS allegiance.