Contemporary Charm

Bvlgari introduces new designs to its Serpenti Viper collection

Launched in the 1940s, the Serpenti snake has become an icon of the Bvlgari brand, one that encapsulates the mysterious, seductive charm of the creatures in a dazzling collection of watches and jewellery. Just as a snake will regularly shed its skin as part of its metamorphosis, the Serpenti collection has continued to evolve to retain its allure, most recently with new additions to the Serpenti Viper collection.

From the very first Bvlgari Secret Serpenti gemset watch that was created in the 1940s to the first jewellery collections launched in the 1960s, the snake has grown to be a distinctive symbol of the Bvlgari house and its bold and fierce spirit.