As Mercedes-Benz Malaysia’s vice president of sales and marketing Mark Raines has taken the brand to new heights during his five year stint in Malaysia.
On a hot sunny afternoon, The Peak joined Mercedes-Benz Malaysia on the Ultimate Luxury Drive up to The Banjaran Hotsprings Retreat in Ipoh.
The drive also happened to be the last in Malaysia for the company’s vice president of sales and marketing Mark Raine participated in before he started his new position at MercedesBenz South Korea.
Following a sumptuous dinner at Jeff’s Cellar, we managed to catch up with Raine to look back at his time at Mercedes-Benz Malaysia.
What would you say is your biggest contribution to the growth of Mercedes-Benz Malaysia?
I would like to say that I have made the brand much more aspirational. While Mercedes-Benz Malaysia has always been renowned for their luxury limousines. I also needed to make the brand more progressive, edgier and youthful to make it more desirable for people in a younger age group.
When I arrived in Malaysia back in 2014, there was a strong need to transform the product portfolio as it was too thin. To address this, I implemented a strategy and direction to dissect our portfolio into four product groups. The compact cars, limousines, premium SUVs and the Dream Cars.
I would also like to say that I helped create sub-brands such as Urban Hunting and Hungry For Adventure.
The idea for this was to decouple from the overarching Mercedes-Benz brand and infiltrate these product groups with a certain perception.
Diese Geschichte stammt aus der August 2019-Ausgabe von The PEAK Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2019-Ausgabe von The PEAK Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Designing In Continuity
The Importance of Embracing Sustainable Design in an Increasingly Challenging World
Beyond Bali
Get to know Indonesia’s “new Balis” - five destinations set to bring in tourists and bolster the industry for the country in the next few years.
A World Apart
Discover unparalleled coastal tranquillity at Anantara Desaru Coast Resort & Villas, where luxury and indulgence go hand in hand.
The Beat Of Their Own Dram
This luxury independent bottler just released an impressively high-scoring whisky from a distillery many have never heard of. Here’s why it should be the first of many to add to your collection.
Best Laid Plans
One of Malaysia’s legendary architects sheds light on being the latest recipient of the prestigious PAM Gold Medal.
DESIGNING A LEGACY
Eduardo Cosentino of Cosentino Group talks taking over the family business, embracing a global market as well as leaving behind a legacy for the next generation.
WHAT'S IN STORE
HOW DANG TAI LUK PUT MYNEWS IN THE NEWS.
SO FAR, SO GOOD
The city of Auckland has all the bustling excitement of a cosmopolitan hub with none of the overcrowded frenzy, and the SO Auckland sits at the very heart of it all.
UNITED IN BATTLE AGAINST COVID-19
It is not business as usual for luxury brands this year as their stores are forced to close due to strict government lockdowns and their supply chains disrupted. However, that does not mean the luxury industry has been rendered idle by the Covid-19 pandemic. Far from it, luxury brands are stepping up to offer assistance to combat the spread of the disease. It is a rare display of solidarity of fierce rivals coming together to face the current global health crisis.
Good Thinking
Our selection for the best in design marry form and function in outstanding conception and detail. Some have already gained accolades at the Red Dot Design Awards 2019, while others are quite simply stunning in creation.
