Power To The People

Whether it is the latest innovation or impeccable aftersales service, Volkswagen Singapore is committed to delivering the best to its customers.

The most expedient business arrangement is not always the most ideal one for the consumer. It is this customer-centric mantra that led to Volkswagen setting up its own direct, manufacturer-owned dealership in Singapore in 2007. Ten years on, it remains the only car brand that does not rely on a third-party to import, sell or service its cars.

From building showrooms and workshops to training consultants and technicians, this is a hefty outlay for sure. But it is the only way Volkswagen can provide the proper brand experience and guarantee that customers always come first. Which is why it comes as no surprise that the marque has been a runaway success, with sales increasing multifold over the intervening decade.

The promise of a great experience starts even before you take out your chequebook. Apart from its flagship store on the prime Alexandra Road automotive mile, Volkswagen has invested in a second facility at Kampung Ampat. Both centres come with after sales and workshop services, which means more convenience for prospective and existing owners.

CONSUMER FOCUSED 

The most difficult part, then, is deciding which Volkswagen model to drive home. In order to meet every need, the marque strives to bring in as many types of cars as it can; in 2010, it launched 14 models, including the Touran, the Golf Mk 6 and the second generation Touareg.