Fashion veteran Daniel Boey is panicking. At least, that’s what the founder of virtual fashion festival The Front Row (TFR) says when he appears on screen for our video interview. With a smile that reveals just a hint of his frazzled state, he shares how recent pandemic restrictions disrupted the production timetable for this year’s instalment of TFR.
It is early August at the time of our interview, and the free-to-view festival is slated to kick off in three weeks. Says Boey, “We’re panicking as our beautifully planned schedule of doing two shoots a week went awry because an XR (extended reality) studio had to be closed for two weeks. So, right now, we are catching up by shooting three or four videos a week.”
Despite his confession, however, one is confident that the industry veteran of over 30 years has everything under control. Having launched TFR last year, Boey and his team at Daniel Boey Creatives are back and more ambitious than before. This year’s designer roster includes 10 local brands and eight regional and international labels. Aside from the aforementioned short videos – which feature the latest collections of participating designers – and live discussions, the virtual fashion festival has expanded this year to include live-streamed hybrid fashion shows and webinars, digital exhibitions and even Miss Universe Singapore.
Diese Geschichte stammt aus der September 2021-Ausgabe von The PEAK Singapore.
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Diese Geschichte stammt aus der September 2021-Ausgabe von The PEAK Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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