Since the air is thick with sentimental reminiscence for the’90s thanks to the ubiquity of millennial content creators, we can’t help but yearn for the decade in all its kitschy, analog glory. As Verve pays homage to the era during which it was launched, Akhil Sood provides a reality check to remind us that while fondly looking back may be soothing, necessary even, it’s important to snap back to the present and keep our eyes trained on the future…
It’s become an internet catchphrase now: “Only ’90s kids will get this!” Attach any pointless relic from a bygone era to a post on social media, caption it with a nudging-winking sentimentality, and you’ll get thousands of young adults reminiscing over childhoods they remember fondly. And it needs to stop. Pagers. Nataraj pencils. Ramayan on TV on Sundays. F.R.I.E.N.D.S. Gaudy music videos on MTV. Floppy disks. Friendship wristbands, slam books and FLAMES. Sachin Tendulkar in Sharjah. Tazos and trump cards. WWF. That ‘blip-bloop’ sound your computer made when you connected to the internet using a landline. The Walkman. The Discman. Contra. It all needs to stop.
This is what our grandparents used to do when we were young: they’d prattle on endlessly about how much cheaper everything used to be back in their day, until we begged them to shut up. And here we are now, doing the exact same thing.
Diese Geschichte stammt aus der January-February 2019-Ausgabe von Verve.
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Diese Geschichte stammt aus der January-February 2019-Ausgabe von Verve.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
