How Instagram is changing fashion—for better and for worse.
While Instagram cannot confirm which image was first affixed with the hashtag ‘#fashion’, there are a few contenders. Shortly after the social media platform’s launch in October 2010, photographer Courtney Roxanne posted a street view in California featuring a hacienda-style house covered in bougainvillea. Scott Goodwill, a creative director and colourist, snapped an image of a blonde woman in a white T-shirt. An early adopter of the sharing platform, Goodwill was quick to maximise his reach. His image is accompanied by a volley of hashtags, including #girl, #girls, #tagforlikes, #sexy, #swag and #fashion. To date, he has claimed 3,130 followers. At about the same time, user @jxffb posted a blurry picture of some beads using the same tag. The beads looked kind of stylish, despite their likeness to a string of Maltesers.
Today, some 615 million posts can be found under #fashion. And millions more can be traced to the morass of subjects that fashion inspires. Search under #streetstyle and you will find 60.5 million images of people, mostly women, peacocking in urban landscapes across the world. The tag #redcarpet delivers 5.2 million pictures of celebrities swaggering their way to awards ceremonies in otherworldly designer ensembles. Fans of Gucci can join the 31.2 million users who follow the brand’s main account, or track the further 51 tags that have been dedicated to its name—an astonishing 141,577 tags have been created, for example, to honour the ‘Gucci flip-flop’. But while the Gucci diaspora is deep, it is not the most followed fashion brand on the Facebook-owned platform. That honour goes to Chanel, with 32.2 million followers.
Visually led, surface orientated, much improved by filters, it’s no surprise that fashion and Instagram have come to share a symbiotic relationship.
Diese Geschichte stammt aus der April 2019-Ausgabe von Esquire Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der April 2019-Ausgabe von Esquire Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE MILD HANGOVER
Hangovers get a bad rap. We know. If you’ve gotten this far in the magazine, you’ve surely divined that we’re mildly hungover most of the time.
AN ELECTRIC FUTURE
Polestar, the minimalist electric Swedish car brand, turns the voltage up on its competition.
LET'S GET REAL (ESTATE): LUXURIOUS LONDON
Royalty, shopping, the best tea and scones the world has to offer, and a lifestyle worthy of what you're working for. Here's why London is ripe for your next investment
NEXT UP....ZARAN VACHHA
As Co-founder of the events and talent agency Collective Minds and Managing Director of the Mandala Masters, Zaran Vachha is definitely not new to the culture scene, but he's certainly shaping what comes next.
WHAT I'VE LEARNED...
I DON’T WEAR SOCKS except in January.
The Body Is a Language
A bad handshake is such a turnoff; we feel irked when someone rolls their eyes at us; we can't stop pacing when we're nervous-ever wondered how certain body language has the power to change how we feel instantly? We explore why.
EYE OF THE TIGER
Hailing from Singapore, Japan and Brazil respectively, Evolve Mixed Martial Arts (MMA) athletes Darren Goh, Hiroki Akimoto and Alex Silva are proof that the ring demands as much from mind as it does from matter.
THE ADONIS COMPLEX
With the rise of superhero culture making a return and bringing with it the celebration of the classically ‘masculine’ body type, can men really overcome the pressure to conform when culture keeps getting in the way?
FUNNY BUT TRUE
A comedian, an iconic Singaporean, and now a man much evolved. After overcoming two years of pandemic limbo, unlocking career milestones one after another and undergoing a life-defining physical transformation, Rishi Budhrani is ready to emerge into the world renewed-and anew.
LIKE NO OTHER
With its horological triumphs, Hermès has truly come into its own as a watchmaking maison. In this exclusive interview with Esquire Singapore, CEO of Hermès Horloger, Laurent Dordet sheds some light on his timepieces' rising stardom and the importance of being different.
