SUECO

Sueco’s breakout single, “fast,” introduced him as an artist who was on the precipice of making it big. He wasn’t quite balling yet, but once he got that first big check, he could finally splurge on a Crunchwrap Supreme AND a Baja Blast.

- ARIANA WEST

“I went from living with five of my homies in the back room of my dad’s house, struggling to get 99-cent bean and cheese burritos and picking cigarettes off the sidewalk, to having a whole bunch of money,” Sueco says, laughing. “I could rent this big house and everyone had everything they needed. It was a very big life switch. I went from being broke to being the person with the most money I’d ever known.”

Like many artists of late, TikTok played a pivotal role in Sueco’s success. He’d been dropping music to SoundCloud for a few years before “fast” came along, but none of his earlier singles resulted in a trending TikTok sound or millions of streams on Spotify. “At the time, I knew that it was something special before we even released it,” Sueco says. “I always send my music to my friends and to girls. Usually, people will be like, ‘Oh, I like this.’ But everyone called me and was like, ‘Holy shit, you need to release this.’ So I knew it was going to do something, but I had no idea it was going to do what it did.”