Not a watchmaker, but a watch “re-maker”—who else but AET Remould would dare to tweak a Richard Mille or upgrade an Audemars Piguet? Similar to the way Brabus turns G-Wagens into impossibly brawny adventure machines, the German watch design and modification brand is making its mark with truly unique timepieces.
The acronym stands for Artistic, Expression and Thought, “all of these being pillars of AET Remould’s core values which led to the creation of the brand name,” they note. Founded by the late Jonas Hofmann, an experienced watchmaker, each of their eye-opening pieces is limited to just a handful of examples. No wonder they’ve attracted fans including rapper Rick Ross, social media star turned professional boxer Jake Paul, and pro footballer Javier Hernández Balcázar of the LA Galaxy, plus royalty ranging from Malaysia to the UAE.
We spoke with AET Remould’s Vincent Schmidt about the burgeoning brand and what drives them to create ever-more-covetable heirlooms:
What is the inspiration behind AET Remould?
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Diese Geschichte stammt aus der July - August 2023-Ausgabe von Maxim US.
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The New York Yacht Club team, American Magic, will make another run at the America's Cup in Barcelona through October
THE 2024 MAXIM HOT 100
What does it mean to be hot? Maxim's eagerly anticipated Hot 100 portfolio asks just that, charting the individuals who are blazing a trail in entertainment, fashion, sports and pop culture. Not only are these world-class stars soaring high, breaking ground, smashing records and inspiring future generations with their inimitable talent and determination, they're doing it all while emitting a sizzling, sparkling energy that leaves us in awe. Read on with caution: These names are on fire right now!
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