Over a century after Henry Royce and Charles Rolls put their first car into production, Rolls-Royce continues to represent the pinnacle of luxury around the world,” Simon Van Booy and Harvey Briggs write in the opening pages of Rolls-Royce Motor Cars: Making a Legend, recently published by ACC Art Books. “It is this passion for continually improving the design, quality and experience of each automobile that allows Rolls-Royce to honor its past without being shackled by it.”
The figure who perhaps best embodies the spirit of the two entrepreneurs today is Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, who penned the foreword for the beautifully-illustrated book. “When I had the honor of being appointed Chief Executive Officer of Rolls-Royce in 2010, I assumed management of a company that on one hand brought with it an immense sense of pride, and on the other, a profound sense of responsibility,” he recounts. “To be at the helm of this great brand, which sits at the apex of the luxury world, is a great privilege.”
Müller-Ötvös writes that he often questions “what it is that makes Rolls-Royce unique in its proposition. To find an answer, we must explore and question the core principles and foundations of the luxury world around us. I challenge my colleagues and our Luxury Intelligence Unit continually to interpret what luxury means to our global clients. Is it design? Engineering? Unmatched bespoke capability? Or is it allowing our craftspeople the time and materials required to perfect their art? Our finding is this: it is these elements, combined with a mindset—to collectively achieve the very best of human endeavor.”
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Diese Geschichte stammt aus der May - June 2021-Ausgabe von Maxim.
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WATER WORLD
The New York Yacht Club team, American Magic, will make another run at the America's Cup in Barcelona through October
THE 2024 MAXIM HOT 100
What does it mean to be hot? Maxim's eagerly anticipated Hot 100 portfolio asks just that, charting the individuals who are blazing a trail in entertainment, fashion, sports and pop culture. Not only are these world-class stars soaring high, breaking ground, smashing records and inspiring future generations with their inimitable talent and determination, they're doing it all while emitting a sizzling, sparkling energy that leaves us in awe. Read on with caution: These names are on fire right now!
Class Act
If you're looking for Elizabeth Hurley, check the garden. A longtime staple of screens, glossy magazine spreads and red carpetsparticularly since one unforgettable gown sent her profile stratospheric in 1994-one might be surprised to learn that she has quite the green thumb
Unexpected BEAUTY
A new exhibition and book show why Danish-born photographer Mare Hom is destined for greatness
TURKISH DELIGHT
Türkiye's remote D Maris Bay resort offers a verdant oasis of pristine beaches, opulent amenities and a variety of world-class culinary outposts
The CHOSEN ONE
Catching up with Ferrari's star driver Charles Leclerc at the Montreal Grand Prix
MONDO DINO
Enzo Ferrari's exquisite homage to his late son Alfredo, the Dino sports car, now enjoys the status of being an all-time classic
Sweet Caroline
As a teenager, Caroline Silta dreamed of becoming a supermodel. With sheer determination, she now walks the runway, graces magazine covers and headlines billboards in Times Square
MANN on the STREET
Exactly one member of the 2023-24 NBA rookie class had built a legacy long before entering the league: Skechers. Last fall, the Los Angeles-based footwear giant launched its inaugural line of technical basketball shoes: the SKX Resagrip and SKX Float.
SPORTS STAR
A conversation with Meg Stewart, Division 1 soccer player-turned-sports and talent agency president