Fashion & Fabrics

India's fashion scene is a kaleidoscope of colours, cultures and creativity. Each of India's state offers its own distinctive design spoken through a textile language, which is an integral part of the country's tourism offering. Since ancient times, textiles have been associated with important rituals and social occasions which has only evolved over the years.

The country boasts of a handloom heritage through its fabrics, prints, techniques and patterns. These traditional methods and patterns have transformed in modern age creativity to offer a holistic fashion range to the world.

Majority of Indian designers have been using Indian handcrafts in all their work. Designers like Tarun Tahiliani, JJ Valaya or Abu Jani-Sandeep Khosla, Rohit Bal, Anita Dongre, Ritu Kumar of the senior cadre to Nachiket Barve, Rimzim Dadu, Dhruv Kapoor and Swati Kalsi among the younger brigade work with crafts to promote India's traditional fashion industry through their creations. These designers have successfully created beautiful embroideries, reinvented traditional styling, dyeing and printing techniques on handlooms to give it a new meaning.

Ritu Kumar, one of India's foremost designers is known to create clothing using ancient designs and traditional crafts. She works with fabrics like silk, cotton and leather to create stunning outfits rich in elegance filled with intricate embroideries. She had launched a campaign, 'Beautiful Hands' to encourage the purchase of garments with ethnic Indian style of embroidery. To match the campaign she launched a clothing line called 'The Revivalist' which integrates traditional Indian crafts into mainstream fashion.