Ajit Thakur is a worried boss these days. Heading a team of 200 people at aha, a leading OTT platform in Telugu, he has had at least 10 employees (whom he knows of) approached by a rival streaming giant. “It’s validating,” he says, “but also a pain to hold on to the flock.” For over two years, the Hyderabad-based CEO didn’t have to worry about the big OTT players. With Allu Arjun and Vijay Deverakonda as investors and brand ambassadors, stars like Samantha, Nithya Menen, Priyamani and Regina Cassandra featuring in its originals and a weekly dose of new content, aha built a subscriber base of two million. But now it has competition—plenty of it.
Diese Geschichte stammt aus der July 18, 2022-Ausgabe von India Today.
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Diese Geschichte stammt aus der July 18, 2022-Ausgabe von India Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Shuttle Star
Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia
There's No Planet B
All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8
AMPED UP AND UNPLUGGED
THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'
A Musical Marriage
Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings
THE PRICE OF FREEDOM
Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation
Family Saga
RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta
THE ETERNAL MOTHER
Prayaag Akbar's new novel delves into the complexities of contemporary India
TURNING A NEW LEAF
Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.
INDIA'S BEATING GREEN HEART
Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world
A NEW LEASE FOR OLD FILMS
NOSTALGIA AND CURIOSITY BRING AUDIENCES BACK TO THE THEATRES TO REVISIT MOVIES OF THE YESTERYEARS
