ON APRIL 11, JUST EIGHT DAYS BEFORE INDIANS GO TO VOTE in the first phase of the 2024 general election, social media was populated with a video of Prime Minister Narendra Modi interacting with seven top gaming influencers of the country. Recorded in March at his official residence, the video showed the prime minister engaging with the young gamers, whose average age was 25, even telling them how he could use some of their “gaming lingo” in his speeches. On another occasion, on March 7, during the presentation of the newly created National Creators Award for online content creators, Modi traded some friendly banter with some of the country’s biggest social media influencers—Ranveer Allahbadia, Shraddha Jain and Kamiya Jani. Allahbadia and Jani, in fact, have also streamed interviews of Union ministers S. Jaishankar, Nitin Gadkari and Smriti Irani, among others, in recent months on their respective online platforms.
Why the Youth Vote Matters
Diese Geschichte stammt aus der April 29, 2024-Ausgabe von India Today.
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Diese Geschichte stammt aus der April 29, 2024-Ausgabe von India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues
