While the African continent has enormous opportunities for online retailers, there are still a number of hurdles that hinder economic growth. However, recent capital injections by multinational companies into Nigeria’s e-commerce scene and infrastructure are clear signs that prospects in this sector are improving.
During his recent visit to Kigali, Chinese business magnate Jack Ma promised to market Kenya during his tours around the world. “Will I be the ambassador of African industry and bring more Chinese manufacturing companies here? This is my honour. I will be happy to do that,” said Ma, the executive chairman of the Chinese e-commerce giant Alibaba Group.
This just speaks volumes of Africa’s massive but largely unexplored potential. “Introducing Africa to the rest of the world, instead of just introducing Chinese products to Africa, is something I want to do,” he added.
The big investors in the African e-commerce sector include: African Internet Group, Naspers (co-investors with Kinnevik in Nigeria’s Konga), Swiss-owned Ringier, Casino (a French company with e-commerce platforms in Cote d’Ivoire and Cameroon) and One Media Africa (backed by Tiger Global).
Diese Geschichte stammt aus der September - October 2017-Ausgabe von Logistics Update Africa.
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Diese Geschichte stammt aus der September - October 2017-Ausgabe von Logistics Update Africa.
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