JUICE OF SUCCESS : THE DONLIP STORY

As the world grips to term with the consequences of the pandemic where job loss, unemployment, and business failures have occupied most headlines, the successful entrepreneurial story of a few youths in Manipur, a tiny state in the North-eastern part of India deserves to be told, heard and emulated.

- T S Haokip

Background

“Paipeh Team or P4which is famous for its Thadou-Kuki comedy video series called ‘Lutpu Paipeh' was founded by Mr. Lenchung along with 4 main actors. The founder, who had won the coveted Kuki Idol-a talent hunt competition in Manipur, has several Kuki hit songs to his name as a singer and composer. But the first Kuki Idol would soon realized that ‘singing' as a career is not sufficient to make ends meet. Not one to be bogged down easily, Mr. Lenchung devised a new strategy to utilize his creative mind which then heralded the birth of ‘Paipeh Team', and their hit series‘Lutpu Paipeh’. The team met instant success among the Kuki Community with their YouTube channel garnering more than 50k subscribers and an average view of 2 lakhs per video. They have attained the status of a small-town celebrity with local medias interviewing them even as their fan base grew by the day. Meanwhile, though the team had devoted most of their time for the making and production of their new episodes of the series, the revenues were not sufficient to fully rely on as a livelihood. Mr. Lenchung then felt the need to be more than a successful singer and director.

Leveraging adversity