A company dedicated to delivering high-quality products for daily needs, Kutwal Foods Private Limited succeeds in providing an exemplary retail experience through their flagship store brand ‘MyUrja’. The self-motivated duo of brothers and founders Ram and Prakash Kutwal began operations in 2002. Ram Kutwal speaks to Progressive Grocer about the impressive growth curve the brand has seen, innovative additions made to their vibrant product line and retail outlets, and the importance of ethical business practices in ensuring customer-centric growth and innovation strategy.
Tell us about your company and how it took off in the retail industry.
We constituted Kutwal Foods Private Limited as a company dedicated to delivering only high-quality products in the dairy industry. With quality as a one-point agenda and ethical business practices as a mandatory rule to follow, the duo decided to launch their own business in 2002. The first few products that the company offered were liquid milk, variants of flavored milk, packaged drinking water and soft drinks. Products like Ghee, Shreekhand and various milk by products soon followed suit and products under our flagship brand ‘Urja’ became unanimous with purity, quality and value for money. Within a few months, the brand started enjoying a good recall among its consumers. Currently there are over 77 retail outlets and the number is growing. Integrity, innovation and quality are not mere ideals we work towards, we live them, and we breathe them. These core values are the true essence of how we work and are in every product we offer our customers.
What does your product range look like and what verticals do you use to sell your goods?
Diese Geschichte stammt aus der July 2018 -Ausgabe von Progressive Grocer.
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Diese Geschichte stammt aus der July 2018 -Ausgabe von Progressive Grocer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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Consumer focus on hygiene & nutrition boosts packaged paneer sales
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THE POST-PANDEMIC CONSUMER WILL DEMAND BETTER-FOR-YOU MEAL SOLUTIONS MORE THAN EVER BEFORE.
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What is driving consumers to become more conscious of what they eat?
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